THE STICKY BOOMERANG | LOUD! CREATIVE WEBLOG

LOUD! Creative Group has the opportunity of working with some of the finest world-class businesses and organizations in Houston and around the globe. Well, The Platform Group Gallery is certainly no exception. I encourage you to checkout their products and services. You won’t be disappointed. Enjoy the brief interview.

1. Please introduce The Platform Group Gallery to our audience.
“The Platform Group Gallery designs and manufactures promotional-style packaging that is specifically designed for advertising and marketing programs. Our line is made from GalleryBoard, an ecologically friendly, proprietary material that features 100% recycled content and textured, bright colors. The GalleryBoard line includes Portfolios, Press Kits, Binders, Mailers, Gift Boxes and Disc Storage, and features unique European-style accessories like pen-holders, business card corners and latches. We also design and fulfill custom die-cut foam-inserts and provide fulfillment services. We offer spot, CMYK printing as well as deboss/emboss and feature a proprietary printing method called VIGNETTES which allow CMYK and personalization with very low or no minimums.

An example of a popular type or program is a printed 1″ ring binder with a snap closure and pocket, accessorized with b-card corners, and used for a sales leave-behind by, for example, Real-Estate Agents. Another example is a printed gift box customized with a die-cut foam insert to hold gift items, and then presented to customers as a thank-you or product-launch program.”

2. What are some of your key clients?
“We form partnerships with agencies who specialize in promotional programs and support the marketing departments of the Fortune 500 corporations. Through those relationships we consistently create promotional packaging programs for companies like Microsoft, Dell, XM Satellite Radio, St. Jude Medical, Tishman Speyer, Ernst & Young, HBO, AIG and more.”

3. How has your new website; created by LOUD! Creative, added value to TPGG?
“We differentiate ourselves in three main ways, 1). offering an extensive range of in-stock items that can be printed and shipped quickly, 2). offering full-service package design services when a project requires a custom approach, and 3). providing spectacular support services to our promotional agencies and to their respective clients.

Our web-site was designed to be the primary way of supporting the above 1-2-3 approach. The catalog and search functions allow our customers and their customers to search by size, style, functionality and price. Very importantly, the site design also offers a ‘branded’ web program for our key agencies which allows them to have our site skinned with their graphics and displaying their specific contact information — this is an invaluable tool for our customers as they present to their clients.

And right from the web our customers (or their customers) can order free random samples, virtual sample services, rush quotes and 24 Hour program proposal generation. The site essentially allows us to provide excellent 24/7 customer service.”

4. How would you describe your experience and relationship with LOUD! Creative?
“We have received countless compliments on the site that LOUD! created for us last Fall, and since its launch, we’ve seen a rise in sales of more than 20%. Throughout the creation process LOUD! was a superb resource and business partner and we have recommended them to many who have inquired “who did your site?” We look forward to working with LOUD! to keep the site robust and effective.”

Allison Gower, President
The Platform Group Gallery