Archive for May, 2008
KEEP IT CASUAL AND SEE CLIENTS FLOCK TO YOU
Listed below is in article I received in my AdAgeDaily newsletter. This article is written by Troy Dunn, President and Creative Director of a major ad agency based in Tampa, Florida. I thought you’d enjoy it.
Traditional networking is a bit out of my comfort zone. As a business owner, I know that networking is critical to business development. I appreciate the value of professional-association meetings, but I don’t believe attending such formal settings is the only successful approach to prospecting and obtaining new clients. Personally, I prefer to be less formal. Because I love what I do, this seems to be the purest way of delivering my message, and, as we advise our clients, we have to play to our strengths. READ FULL ARTICLE