Archive for June, 2008
LOUD! CREATIVE AND THE GREATER HOUSTON PARTNERSHIP WATCH THE ASTROS WIN!
Tags: Greater Houston Partnership, Houston Astros, LOUD! Creative
Wow! What a great time our team had while meeting so many great people from Greater Houston Partnership at Minute Maid Park last night. We watched the Houston Astros take on (and beat, 4 to 3) the Texas Rangers. Awesome job Astros!
It was great seeing you Tracey… first time in a long time. You’re such a first-class lady. We also enjoyed meeting Caesar Grantham with The Salvation Army… welcome to Houston Caesar. It was also a pleasure meeting Gio Tomasini from Linear Marketing… I know we’ll be talking soon. Tonya and Kelly from Apple One… it was a blast getting to know each of you… and of course… Andrew Somerville from Oasis Landscape Design… we’ll be in touch soon.
There were so many more we met that are too numerous to mention.
We had such a great time… and we’re thrilled to be a part of the GHP. We’re happy to be serving, adding value… and meeting so many talented business leaders from the Houston Metroplex.
WHEN MARKETING… MAKE THE INVISIBLE, VISIBLE!
Tags: Branding, Business, Charles Schwab, Colonel Sanders, Dave Thomas, Henry Block, Joel Hyatt, Marketing, Wolfgang Puck
Potential buyers are hesitant to consider products and services that they cannot see, so they emphasize what they CAN see. As a result… visual symbols of a service become important.
Many services recognize this principle… that services are simply relationships amongst people. Visualize the following business leaders that focus on the person behind it. Charles Schwab, Henry Block, Colonel Sanders, Dave Thomas, Joel Hyatt and Wolfgang Puck. Ad agencies have consistently visualized their services through their people.
Consider the leather binders that financial firms use to symbolize prosperity, the dark columns that many law firms use to symbolize tenure and longevity, or the padded shoulders in military uniforms… and colorful medals that the armed services use to symbolize strength and honor.
Prospects look for visual clues for a service, and if they have none… they tend to look to services that do provide clues. So, provide clues in all you say and do. Make sure people see who you are throughout all of your marketing and promotional efforts… as well as in the experience you provide. You must create these visual surroundings, from the parking lot to the last page of your proposals… that will enhance the client’s perception of your quality.
Watch and perfect the visual clues that you send.